The Improbable First Century of Cosmopolitan Magazine - download pdf or read online

By James Landers


Today, per thirty days problems with Cosmopolitan journal scream out to readers from checkout counters and newsstands. With vivid covers and ambitious, horny headlines, this recognized periodical goals younger, unmarried girls intending to turn into the integral “Cosmo girl.” Cosmopolitan is understood for its vivacious personality and frank, specific perspective towards intercourse, but due to its popularity, many folks don’t detect that the journal has gone through many incarnations earlier than its present one, together with relations literary journal and muckraking investigative magazine, and all are awarded in The inconceivable First Century of Cosmopolitan Magazine. The e-book boasts one rather awesome contributor: Helen Gurley Brown herself, who infrequently offers interviews yet spoke and corresponded with James Landers to help in his research.
            while introduced in 1886, Cosmopolitan used to be a relatives literary journal that released caliber fiction, children’s tales, and homemaking assistance. In 1889 it was once rescued from financial ruin by means of filthy rich entrepreneur John Brisben Walker, who brought illustrations and attracted writers comparable to Mark Twain, Willa Cather, and H. G. Wells. Then, while newspaper tycoon William Randolph Hearst bought Cosmopolitan in 1905, he grew to become it right into a purveyor of exposé journalism to help his own political goals. but if Hearst deserted these goals, he replaced the journal within the Twenties again to a fiction periodical that includes top writers corresponding to Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His strategy garnered luck through the Nineteen Thirties, yet bad modifying sunk Cosmo’s readership as many years went on. through the mid-1960s executives thought of letting Cosmopolitan die, yet Helen Gurley Brown, an bold and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and kept Cosmopolitan by publishing articles approximately issues different women’s magazines shunned. 20 years later, whilst the journal ended its first century, Cosmopolitan was the revenue middle of the Hearst company and a culturally major strength in younger women’s lives.
            The inconceivable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived 3 near-death studies to develop into probably the most dynamic and winning magazines of the 20th century. Landers makes use of a wealth of fundamental resource fabrics to put this significant journal within the context of background and depict the way it turned the cultural touchstone it really is at the present time. This publication should be of curiosity not just to trendy Cosmo aficionadas but additionally to journalism scholars, information historians, and someone attracted to publishing.

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The Improbable First Century of Cosmopolitan Magazine by James Landers

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